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Privacy Policy

Website: naturalmagnifiedbeauty.co.za Last updated: May 2026


1. Introduction

Natural Magnified Beauty is committed to protecting your personal information. This policy explains what information we collect, why we collect it, how we use it, and your rights in relation to it. This policy applies to all personal information collected through naturalmagnifiedbeauty.co.za and any related interactions with our business.


2. Legal Framework

This policy is governed by the Protection of Personal Information Act 4 of 2013 (POPIA), which regulates the processing of personal information in South Africa. We are the responsible party as defined under POPIA and are accountable for how your information is handled.


3. Information We Collect

We may collect the following personal information:

Identity information — your full name and, where applicable, date of birth.

Contact information — email address, phone number, and physical or postal address.

Order information — products purchased, order history, and transaction details.

Payment information — payment is processed securely through third-party payment providers. We do not store your full card details on our systems.

Technical information — IP address, browser type, device information, and website usage data collected through cookies and analytics tools.

Communication information — any correspondence you send us via email or contact forms.


4. How We Collect Your Information

We collect personal information in the following ways:

  • Directly from you when you register, place an order, or contact us
  • Automatically when you browse our website through cookies and analytics tools
  • From third parties such as payment processors or delivery partners, where necessary to fulfil your order

5. Why We Process Your Information

We process your personal information for the following purposes:

  • To process and fulfil your orders
  • To communicate with you about your orders, queries, or complaints
  • To send you marketing communications, where you have opted in
  • To improve our website and product offerings
  • To comply with our legal obligations under South African law
  • To prevent fraud and ensure the security of our website

6. Legal Basis for Processing

Under POPIA, we process your personal information on the following grounds:

  • Contractual necessity — to fulfil an order you have placed with us
  • Legal obligation — where we are required to process your information by law
  • Legitimate interest — to operate and improve our business, provided this does not override your rights
  • Consent — where you have given us explicit permission, such as for marketing communications

7. How We Share Your Information

We do not sell your personal information. We may share it with the following parties only where necessary:

  • Courier and delivery service providers to fulfil your order
  • Payment processors to complete your transaction
  • IT and website service providers who support our operations
  • Regulatory or law enforcement authorities where required by law

All third parties we work with are required to handle your information responsibly and in line with applicable law.


8. Marketing Communications

If you have opted in to receive marketing from us, we may send you emails about new products, promotions, or updates. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@naturalmagnifiedbeauty.co.za. We will not send you marketing communications without your consent.


9. Cookies

We use cookies on our website to improve functionality and understand how visitors use the site. For full details on the cookies we use and how to manage them, please refer to the Cookie Policy section in our Terms and Conditions at naturalmagnifiedbeauty.co.za.


10. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Order and transaction records are typically retained for a minimum of five years in line with South African tax and accounting requirements. When your information is no longer needed, it will be securely deleted or anonymised.


11. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.


12. Your Rights Under POPIA

As a data subject under POPIA, you have the right to:

  • Know whether we hold personal information about you
  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to our legal obligations
  • Object to the processing of your personal information
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at info@naturalmagnifiedbeauty.co.za. We will respond within a reasonable timeframe.


13. Information Regulator

If you believe we have not handled your personal information in accordance with POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa.

Information Regulator (South Africa) Website: inforegulator.org.za Email: inforeg@justice.gov.za


14. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to review this policy periodically.


15. Contact Us

For any questions or concerns about this privacy policy or how we handle your personal information, contact us at:

Email: info@naturalmagnifiedbeauty.co.za Website: naturalmagnifiedbeauty.co.za


Natural Magnified Beauty is a South African company. This policy is governed by the laws of the Republic of South Africa.